MBUniversity Webinars

Digital Branding 101
Date: Tuesday, October 22, 2019
Time: 3:00 PM ET / 2:00 PM CT / 1:00 PM MT / 12:00 PM PT [Prevailing Time]
Presenter(s): CJ Schero, Little Green Development
CUE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
For the first time, MBNA presents 3 webinars in 3 weeks!

In this one (1) hour webinar, you'll learn:
&bullThe basics of getting started online and why having a digital presence is so important.
&bullReview an outline for a funnel structure demonstrating exactly how a monument builder should be able to find and capture leads online.
&bullLearn how to actually make money from these leads.

Webinar 2 – Google Outreach 201 (on Oct. 29, 2019)
&bullLearn the function and importance that Google currently plays in our lives.
&bullA brief Google Suite walk through and how to derive a mountain of numbers to learn more about your site and clients.
&bullA full host of industry specifics from all over the USA.

Webinar 3 – Social Media 301 (on Nov. 5, 2019)
&bullDigital branding that each firm could be doing to “win” in 2019.
&bullOverview of each relevant social platform and ideas to use them moving forward.

Presenter Bio(s)
CJ Schero is the Director of Development for the firm Little Green Development. After graduating from New Mexico State University in 2015 with a double bachelor’s degree in marketing & finance, he worked for 2 years in the monument industry as a granite wholesaler at McCarthy Granite in Tracy, California.

His firm manages and hosts a full portfolio of sites, including many in the monument industry, and maintains there advertising campaigns through Google Ads, Facebook and Instagram. His team’s only goal is to help businesses grow digitally while still maintaining their thriving brick and mortar shops.

Cost
$25.00 for MBNA Members / $65.00 for Non-Members
Note: Registration is FREE for Certified Memorialists®.

Online Registration

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What is an MBUniversity Webinar?
A MBUniversity Webinar is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions if you wish to listen and watch simultaneously. You may use cell phones for the audio if you have only one connection or if you must be away from a computer for the webinar.

Who presents at an MBUniversity Webinar?
Your webinar will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CEU Credits
The MBNA Certification Program was developed as a result of a three-year study program by some of the industry's most recognized leaders. It raises the professional standards to those engaged in the memorialization industry and awards the top level of competence and ethical conduct. The MBNA Certified Memorialist® (CM) designation is the highest honor of professional achievement available in the memorial industry. Certification is awarded to individuals, not a firm as a whole. Both Members and non-members of MBNA can apply to become a CM.

Requirements to earn the “Certified Memorialist”® designation under the MBNA Certification Program are divided between successful completion of the examination, which is based upon material in the Certification Manual, and the accumulation of points awarded for participation in the specific activities listed below. To achieve initial certification, a minimum of 50 points must be accumulated; individuals have a maximum of 5 years immediately preceding application for certification during which to accumulate the required points.

To maintain the “Certified Memorialist”® designation under the MBNA Certification Program, an individual must earn a minimum of 30 points in these categories over a period of 3 years. Recertification must be made 3 years from the last designated certification.

This program has been approved for one Continuing Education Unit (CEU) towards initial or recertification as a CM®.What does my registration include?
Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the webinar. MBUniversity webinars also include one hour/unit of Continuing Education.

Why MBUniversity Webinars?

Fast.
No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.

Convenient.
No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.

Easy.
A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.
Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

Affordable.
MBUniversity Webinars are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.