In this session, Dr. Jason Troyer, grief educator who has managed Facebook accounts for 150+ deathcare businesses, will share how to use Facebook the right way. You’ll learn how to post grief support resources, highlight community events, and partner with local businesses in ways that build trust and visibility. This session will show how authentic, compassionate communication on Facebook not only strengthens your brand, but can also lead to more word-of-mouth referrals and long-term customer relationships.

Learning Objectives:

1) Understand the role that Facebook plays in the social media landscape as a resource for consumers to self-educate before making purchasing decisions.

2) Identify the key elements of an effective Facebook strategy for monument builders that balances product visibility with authentic community connection.

3) Learn how grief education, local partnerships, and compassionate messaging can increase engagement, trust, and word-of-mouth referrals.