In this episode of Monument Matters, host Mike Johns Jr., CM, AICA, speaks with Brad Myers, CM and Cristine Bouwkamp, CM about MBNA’s new PR Toolkit—an essential resource for helping monument builders connect with their communities.

This guide goes beyond marketing tips, offering strategies for meaningful engagement, reputation management, crisis communication, and using technology to reach today’s families. With practical checklists and clear steps, the toolkit empowers small businesses to share their story, build trust, and become known as local leaders in memorialization.