Webinar: August 20 at 2 pm ET

This MBNA webinar will help monument professionals approach these families with empathy rather than pressure. Presenters Honnalora Hubbard and Garrett Wilson of Coldspring will introduce the H.E.A.R.T. Method, a practical framework for reconnecting cremation conversations to a loved one’s life, story and legacy. Attendees will also learn about free year-round marketing and training resources and how to use National Cremation Placement Day on October 17 to educate families, build community partnerships and encourage meaningful remembrance.

Learning Objectives:

By the end of the webinar, participants should be able to:

• Explain why permanent placement and memorialization matter to families.
• Utilize purpose-based conversations about cremation by using the five steps of the H.E.A.R.T. Method.
• Locate and use the free training, marketing and promotional resources available to them to plan a National Cremation Placement Day activity for the third Saturday in October.

Our Speakers:

Honnalora Hubbard is a regional sales manager for Coldspring, serving North Carolina, Virginia and West Virginia. Drawing on her family background in funeral service and her experience in the deathcare profession, she helps memorial professionals use storytelling and purpose-based conversations to guide families toward permanent memorialization.

Garrett Wilson is the Regional Sales Manager of the Midwest. He is past president of MBNA Manufacturer/Wholesale Division.