WinMBNA Selling With Sensitivity

Join us from 2 – 3 PM ET for an exclusive webinar featuring seasoned sales trainer and deathcare industry expert, Liza Altenburg, as she delves into the unique challenges and opportunities of selling in a highly emotional industry.

In this webinar, Liza will share insights from her book, Selling with Sensitivity, and provide practical strategies for creating a sales approach for monuments that is both effective and empathetic. She will address key topics such as:

• Understanding customer expectations around timeframes, pricing, and options
• Building confidence in sales conversations, regardless of experience level
• Overcoming industry-specific objections with trust and transparency
• Navigating gender-based challenges in sales and establishing expert authority
• Leveraging virtual sales while maintaining a personal connection

Whether you’re a seasoned professional or new to the industry, this webinar will equip you with the tools to enhance your sales approach, build stronger client relationships, and navigate these sensitive interactions with confidence.

Liza Altenburg is a sales trainer, entrepreneur, and deathcare industry expert who champions authenticity in sales. With a career built on empathy, resilience, and genuine connection, Liza helps professionals transform their sales approach by embracing their unique strengths. She empowers professionals to build trust, navigate objections, and close sales with compassion. Passionate about helping women establish authority in male-dominated spaces, Liza teaches sales strategies rooted in empathy and confidence. Through her training and coaching, she helps professionals turn challenges into opportunities, embrace their unique strengths, and redefine success by selling with heart.